What's your brand story?
This service is designed to analyse, interrogate and refine your brand story. I'll look at what you're already saying or want to say, and then help you to distill this into a set of clear messages that will resonate with your target audience.
Bringing it to life
Once we've agreed your brand message, let's get it out there! I'll look at all the different channels, and provide recommendations to ensure you reach the right people, in the right place.
THE COLLAB APPROACH
My favourite word is "Why"?
I'll ask a lot of questions at the beginning. This helps me get under the skin of the brief and understand your business and your audience.
Getting the creative juices flowing
Once we've agreed the objectives, this is when the fun starts! I love the creative process, and bringing your vision to life.
Let's get the party started
I thrive on true partnership. And if I don’t know the answer, I normally know someone in my circle who does.
We're team mates
Your business is my business. You bring the marketing challenge, and I'll bring my enthusiasm, experience, tea and biscuits.
WHO DO I WORK WITH?
Smart-thinking brands and businesses
As an Associate, I build strong relationships and love to work as part of a team to help provide marketing solutions that solve business conundrums.
With my agency background, I provide additional strategy support or account direction on client projects. I'm an extension of the wider team!
I work with small businesses who don't have a marketing team. I'll help you define the message and share your brand with the right people, in the right place.
I've worked in marketing departments within big name corporates. I can help execute plans and manage senior stakeholders and external suppliers.
A marketing energy boost for your business
I've always dreamt up ideas. My early business endeavours included an egg delivery service, a Tufty Club and a range of toiletries. The latter probably didn't take off because I was only 12 years old. A story for when we meet!
I'm fascinated by what makes businesses and people tick. After studying media & culture at university, I started out as an account manager in an advertising agency.
Fast forward, and I've since spent time on both sides of the fence - agency and in-house - and I've been lucky enough to work with some awesome brains and brands.
I’m good at cutting through the noise and getting to the crux of your marketing dilemmas. I love helping people figure out what they want to say, and who they want to say it to.
My superhero power is probably my enthusiasm.
I’m a storyteller with a passion for the world around me. I've travelled extensively and volunteered on the way, which has helped me gain new perspectives and insights.
I get excited about art, design, and trends in general, from street art through to mid century furniture, and how there's now an app for everything. I'm plugged into the zeitgeist, and I bring this innate curiosity to all my projects.
Don't take my word for it
"Claire is quite simply one of the best. She’s one of those rare breeds who have excelled agency-side as well as client-side. She’s an absolute pleasure to work with. She gets it. And she’s a hoot.
The work, which will no doubt be hugely successful, is just a bonus to having a good time creating and shaping the right solutions. And it’s because of this I can’t recommend her highly enough.
She’s down-to-earth, caring, intelligent and, well, just plain outstanding. And if you work with her, she’ll make you outstanding, too."
Peter Rice - Head of Brand at Penna
'Working with Claire on the Coutts Index has been one of the most enjoyable of the many magazine projects I’ve been involved with. Despite a tight schedule, Claire kept everything moving along at a cracking pace and dealt with numerous hurdles and curveballs with an unflappably can-do attitude and an unfailing sense of humour. Her ability to keep on top of multiple tasks and to deal with a range of different stakeholders enabled me to concentrate on the editorial content of the magazine, and I hope the results speak for themselves."
Christopher Stocks - Editorial Consultant
"No business can ever have enough people like Claire.
I've been lucky enough to work closely with her in two different organisations. All through that time I have found her to be capable, determined, driven to do the best she can in any situation and motivated to succeed. But the really unique thing about Claire is that way that she perfectly tempers this with empathy, understanding and genuinely caring for those around her."
Andy Brett - Liminal Consulting
"Claire took the time to get to know our charity, our ethos and our values; she understood our needs straight away and it was great to get to know this lady, who has such a personable and friendly nature.
She delivered a fresh perspective on how to change our brand positioning message, so as to engage and inspire new volunteers. She has also given the team a huge morale boost, a new direction, a fresh approach and more confidence in advertising our brand.
To have Claire on board has been absolutely invaluable. We would thoroughly recommend her services to any organisation looking to improve their marketing and advertising.
(And you'll love getting to know her too!)"